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A Day for Water and Water for Sustainable Development.


Myself

By T.V. Antony Raj
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March 22, 2015 is World Water Day

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Today, March 22, 2015 is World Water Day.

The World Water Day was first formally proposed in Agenda 21 of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro, Brazil. The United Nations General Assembly declared March 22 as “World Day for Water”. The Observance of this day began on March 22, 1993. Since then there has been a significant growth.

The UN and its member nations devote this day to implement UN recommendations and promote tangible activities regarding the world’s water resources. Every year, one of the various UN agencies involved in water issues, promotes and coordinates international activities for World Water Day.

UN-Water, an inter-agency entity of the United Nations, was endorsed in 2003. Since its inception, it has been responsible for selecting the theme, the lead UN agency, and the messages for the World Day for Water.

The World Water Council has drawn thousands to take part in its World Water Forum during the week of World Day for Water.

Since 1997, the UN has published every three years its World Water Development Report on the occasion of the World Water Day.

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Photo: unwater.org
Photo: unwater.org

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Besides the UN member states, some NGOs promoting clean water and sustainable aquatic habitats have used this day to acquire the attention of the public on the current critical water issues. The participating agencies and NGOs highlight issues such as a billion people being without access to safe water for drinking.

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A Day for Water and Water for Sustainable Development

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Each year, World Water Day highlights a specific aspect of freshwater. The theme for the year 2015 is: “Water and Sustainable Development“.

This year, World Water Day presents an important opportunity to consolidate and build upon the previous World Water Days to highlight the role of water in the agenda of sustainable development.

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Outrageous and Blasphemous Ad: ‘MAKE THE WORLD CLOSER’


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Myself By T.V. Antony Raj
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A controversial advertisement has outraged the Evangelical Christian community of the word. This ad for Ukraine International Airlines shows the colossal icons – Rio
de Janeiro’s Christ the Redeemer Statue and the Statue of Liberty – in bed of a motel, with the statue of Christ holding a cigarette in his hand.

Advertisement - Rio's Christ the Redeemer Statue and the Statue of Liberty in Bed

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This work of art has the Ukraine International Airlines logo at the bottom.

It is a piece of exploratory work by creative director Aleksandr Bozhko and his team with a tagline that reads “Make The World Closer”. I came across the following details of the team in the website ADS OF THE WORLD:

Agency: kaFe, Kiev, Ukraine
Creative Director: Aleksandr Bozhko
Art Director: Igor Dzhemesiuk
Copywriter: Aleksandr Bozhko
Illustrator: Antonina Aleksandrova

After the ad went viral and received many criticisms Ukraine International Airlines twitted that the ad was a fake, and the company did not commission or endorse the poster. Subsequently, Aleksandr Bozhko issued a statement clarifying that UIA did not commission the work and apologized to the company for any confusion and criticism he had brought on them.

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