One day a foreign tourist came to the only hotel situated on the main street in a small town in India. On seeing the hotel manager the tourist pulled out a 2000 rupee note from his wallet, placed it on the counter and then went upstairs to inspect the rooms.
The hotel owner took the 2000 rupee note and rushed out to pay his debt to the butcher.
The butcher then hurried to pay the poultry wholesale dealer.
The poultry wholesale dealer then ran to pay the feed supplier.
The feed supplier sped to pay the prostitute, who lived on the main street, to pay her for servicing him on credit.
The prostitute then hastened to the hotel to pay off her debt to the hotel owner for the rooms she rented for carrying on her business.
The tourist came downstairs and said he did not like any of the rooms.
The hotel owner then placed the 2000 rupee note back on the counter. The tourist took back his money and left the hotel.
Lesson: This is business today. No one earned anything. Now clear of any debt, everyone is happy, optimistic, and look forward to doing more business in the future with each other.
Of course, this is an old story, but worth reading again and again…
Every day, the ant arrived early and started work immediately.
She produced a lot and was happy.
It surprised the Chief, a lion, to see the ant working without supervision. He thought if the ant can produce so much without supervision, wouldn’t she produce even more if supervised!
So, he hired a supervisor – a cockroach with extensive experience and adept at writing excellent reports.
The cockroach first set up a clocking attendance system. He hired a spider as secretary to help him write and type his reports. The spider managed the archives and attended all phone calls.
The lion, delighted with the cockroach’s reports asked him graphs for production rates. So, the cockroach bought two computers and a laser printer, and he recruited a fly to manage the IT department. The lion used the graphs to analyse work trends, and for presentations at Board meetings.
The ant, who was once productive and relaxed, hated this new plethora of paperwork and meetings which used up most of her time.
Then the lion decided to nominate a person in charge of the department where the ant worked.
The new person appointed to that position was a cicada. His first decision was to buy a carpet and an ergonomic chair for his office. He bought a computer. Then he wanted a Personal Assistant to help him prepare the Work and Budget Control Strategic Optimisation Plan (W&BCSOP). He brought this person from the company he worked before.
Then, in the Department where the ant worked nobody laughed anymore. So, the cicada came up with a bright idea. He convinced the chief, the lion, of the absolute necessity to start a climatic study of the working environment.
The lion reviewed the new study and the cost of running the department. He found the production much less than before.
So, the lion recruited an owl, a prestigious and renowned consultant to carry out an audit and suggest solutions.
The owl spent three months in the department and came up with his report that spanned several volumes. The report concluded: “The department is overstaffed!”
Guess whom the lion fired first?
The ant, of course, because she “showed a lack of motivation and had a negative attitude to work!“
If you are living in America or visited US, I am sure you would have shopped at JCPenney at some time or other. J. C. Penney Company, Inc., commonly known as JCPenney is a chain of American mid-range department stores based in Plano, Texas.
On April 14, 1902, when he was 27 years old, James Cash Penney began his career in retail management when he opened his first store in Kemmerer, Wyoming, in partnership with Guy Johnson and Thomas Callahan. He named it “The Golden Rule.” In fact, when Penney opened his first several stores they were called that. Two more stores were created with his participation.
In 1907, when Johnson and Callahan dissolved their partnership, Penney purchased full interest in all three locations.
By following rigid economies and selling for cash, Penney made substantial profits and eventually established a chain of such stores.
By 1912, Penney had 34 Golden Rule stores in the Rocky Mountain States.
In 1913, by consolidating all the stores the company got incorporated under the new name, J. C. Penney Company, with William Henry McManus as a co-founder.
From 1915 to 1917 the company grew from 83 stores to 175.
In 1924, the company opened its 500th store in Hamilton, Missouri, James Cash Penney’s hometown.
In 1928, when the 1,000th store opened, gross business had reached $190,000,000.
The chain expanded rapidly as stores mangerswere allowed to open new stores, keeping one quarter of the profits, as soon as they were successful. This simple concept led the store massive expansion and making it the second-biggest retailer in the country by 1970.
Past logos of JCPenney
JCPenney Logo – 1963-1971
JCPenney logo – 1970s-1980s retired in 2011
JCPenney logo that was used in 2011
JCPenney logo – 2012
The Golden Rule or ethic of reciprocity is a maxim, an ethical code, or morality taught by all religions of the world that can essentially be told in the words of Jesus:
“Do to others as you would have them do to you.” (Luke 6:31)
Mr. Penney actually lived by this Golden Rule. He disliked the word “employee.” So, he called those who worked for him, “Associates”. He treated them just as well as he would like to be treated, too – with love, respect, kindness, understanding and encouragement. And it was the main reason his general store of 1902 grew into a multi-billion dollar business.