Tag Archives: Advertising

Do You Have Tight Nuts or a Rusty Tool?


Myself

By T.V. Antony Raj

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An old ad for wd-40

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The above leaflet from the 1960’s  created by a master craftsman is a gross and most brazen advertisement loaded with double entendre for WD-40. It is an innuendo that seems to work with the true facts of what WD-40 can do. Even though the ad is a fake, it gives the impression of a real advert from the 1960’s with the stains and frayed edges.

On November 4, 2014,  a user posted this image showing a printed advertisement for the WD-40 spray lubricant  in a “funny photos” thread on the US Message Board, asserting it was an ad from 1960. As the image got shared on sites such as  Facebook, Imgur, and Reddit, the date changed,  with the most common claim being 1964.

Several attributes of the advertisement give it away as a fake:

1. If this was a genuine, high-profile ad for WD-40 why is it the only photograph available on the Internet documenting its existence?

2. If you look at this image critically you will note that it is not a photograph at all. The  paper on which the advertisement appears looks old and crinkled, but the letters are straight. This implies that the text is  a digital overlay on a background image of a crinkled page.

3. The image describes the product as “WD 40” when its name is, and always had been, rendered as WD-40.

4. The image refers to a ‘red knob‘ whereas the distinctive red cap that now tops the WD-40 cans was originally black!

By the way, those of you not familiar with WD-40 must be wondering what the hell it is.

Back in 1953, Norm Larsen founded the Rocket Chemical Company. The fledgling company and its staff of three set out to create a line of rust-prevention solvents and degreasers for use in the aerospace industry.

Working in a small lab in San Diego, California, Norm Larsen, a persistent chemist, perfected his water displacing formula on his 40th try. So, WD-40 stands for “Water Displacement, the 40th formula“, a name that came straight out of the lab book used by Norm Larsen.

The formula of WD-40 is a trade secret. Out of fear of disclosing its composition Norm Larsen did not apply for a patent for WD-40 in 1953. The opportunity for patenting the product has long since elapsed since the application for a patent should have been filed prior to any public use or public disclosure of the invention anywhere in the world. Even today, the original secret formula for WD-40 is still in use.

The Convair Division of General Dynamics at the Kearny Mesa assembly plant north of San Diego, California, built the SM-65 Atlas, for U.S. Air Force. It was the first intercontinental ballistic missile (ICBM) developed and deployed by the United States that became operational in October 1959. The Atlas missile’s warhead was over 100 times more powerful than the bomb dropped over Nagasaki in 1945.

Later on, for almost half a century, the Atlas missile served as a first stage satellite launch vehicle.

The balloon-like paper-thin stainless steel fuel tanks of the Atlas missile were and fragile, and when empty, to prevent them from collapsing, they had to be kept inflated with nitrogen.

Convair used WD-40 as a corrosion-inhibiting coating to protect the paper-thin stainless steel outer skin of the fuel tanks of the Atlas missile from rust and corrosion.

WD-40

WD-40 worked well to inhibit rust and corrosion. This prompted several employees to sneak out some WD-40 cans out of the plant to use in their homes.

A few years following WD-40’s first industrial use, Norm Larsen reasoned that consumers might find a use for the product in their homes as some of the employees had. So, in 1958, he put the product into aerosol cans and made it available in stores in San Diego.

In 1960, Norm Larsen’s Rocket Chemical Company doubled in size, growing to seven people and sold an average of 45 cases per day to hardware and sporting goods stores in the San Diego area.

On Monday, September 11, 1961, Hurricane Carla, ranked as the most intense US tropical cyclone with a highest wind speed of 280 km/h made landfall near Port O’Connor, Texas. To meet the disaster needs of the victims of Hurricane Carla along the US Gulf coast, the Rocket Chemical Company filled its first full truckload order for WD-40 to use in reconditioning flood and rain damaged vehicles and equipment.

In 1968, soldiers in Vietnam received goodwill kits containing WD-40 to help keep their firearms in superb working condition by preventing damage from moisture.

In 1969, the company changed its name to WD-40 Company, Inc., after its only product.

In 1973, the company went public. On the first day of listing, the stock price increased by 61%. From then on, the WD-40 Company, Inc., grew by leaps and bounds. In 1993, WD-40 sales grew to more than one million cans per week.

WD-40 is now virtually a household name in America with 80% American households using it. About 81 percent of professionals in many consumer and industrial markets such as aviation, automotive, manufacturing, construction, hardware, home improvement, farming, and sporting goods, use it regularly.

WD-40’s main ingredients as supplied in aerosol cans, according to U.S. Material Safety Data Sheet information are:

(1) Aliphatic hydrocarbons – 50%: According to the manufacturer’s website this ratio in the current formulation per se is not Stoddard solvent which is a similar mixture of hydrocarbons.

(2) Petroleum base oil – 25%: Probably a mineral oil or light lubricating oil.

(3) Low vapor pressure aliphatic hydrocarbon – 12 to 18%: To reduce the liquid’s viscosity for use in aerosols. The hydrocarbon evaporates during application.

(4) Carbon dioxide – 2 to 3%: A propellant used instead of the original liquefied petroleum gas to reduce WD-40’s flammability.

(5) Inert ingredients – 10%.

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Mystery of Malaysia Airlines Flight MH370 – Airline Ad Is a Hoax


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.Myself . By T.V. Antony Raj

Copywriters persuade people to buy or use a product by writing eye-catching, meaningful advertisements.

At times people can be ingenious and for fun alter a copywriter’s creation and play havoc with other people’s beliefs and trust.

I came across the following Malaysia Airlines advertisement posted on Facebook.

Boeing - Lose yourself on a journey.  The fake ad.
Boeing – Lose yourself on a journey. The fake ad.

This advertisement shocked me. At first I thought the copywriter who created this advertisement must be a modern-day prophet who must have had a premonition of the future.

I define “prophecy” as the process of communicating to others about events that are due to take place in the future. This knowledge about the future can be the outcome of communication received from a divine or a supernatural entity or arising from one’s own frustration or wishful thinking. The person who foretells the so-called future events is given the hallowed label “prophet” by those who believe him, or slapped with a profane label “jerk” by those who feel he is a nut who ought to be institutionalized.

As usual, I dived in to find whether such an ad was ever published by Malaysia Airlines.

This image purported to be an old Malaysia Airlines ad is a sick joke in bad taste. Posted on social networks, it has gone viral at a time when people are worried about the fate of the 239 people on board the missing Malaysia Airlines Flight MH370.

No such ad was ever created or published by Malaysia Airlines. It is a gigantic hoax.

No such ad was ever created or published by Malaysia Airlines. It is a gigantic hoax. The plane pictured in the ad is not a Boeing 777. It is an Airbus A380.

In fact, I came across the following  two  advertisements published by Malaysia Airlines in 2012 using the image of Airbus A380.

Malaysia Airlines Original ad - 1
Malaysia Airlines Original ad – 1

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Malaysia Airlines Original ad - 2
Malaysia Airlines Original ad – 2

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Why do some people deliberately fabricate falsehood made to masquerade as truth such this? Why should some attempt to misinform fellow beings?

A hoax is obviously a form of vandalism. Misinformation misleads people making them commit judgmental errors with real consequences, including hurt feelings, public embarrassment, etc. Misinformation in some articles, like medical topics, could lead to health injury or even death. So, why don’t the perpetrators of hoaxes use their resources to create useful topics that could help people instead of deceiving them?

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God speaks in Volkswagen Polo ad


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By Manjit Pahuja

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Will God punish your child if the home work is not completed while you are out for dinner!

A Volkswagen advertisement says so in its latest ad.

GOD SPEAKS IN VOLKSWAGEN POLO AD - 01The German car maker’s TV commercial for its ‘Polo’ version shows a mother picking up her son from school. As her son sits in the car, she informs that he will have to do his home work all by himself as she will be going out with his dad. She warns him that if he doesn’t do his homework, God will punish him. The child then asks her if God would have time to notice and punish him. There comes the answer via the Bluetooth installed in the car as the child’s father changes his voice and says, “I am busy, but I am sure I can take some time to come punish you.” The child is left surprised and the commercial ends after introducing the car’s features.

GOD SPEAKS IN VOLKSWAGEN POLO AD - 02How many of us scare kids in the name of God? It could have sounded better if the mother said that you would make God and us happy if you were a good boy and do your work on your own.

GOD SPEAKS IN VOLKSWAGEN POLO AD - 03

The voice heard by the child in the car scares him and the mother has been shown happy doing that.

As parents, we always give a beautiful picture of God to our kids and by making a small child hear a forceful voice is like going back to old ways like, ‘buddha baba aa jayega’ (‘that scary man is due anytime). Why can’t TV ads show kids a better picture of lot of things and issues?

We all believe in making our kids smart, but at the same time we don’t want to scare them.

Why do kids love Santa Claus? It’s because kids see an old man with a long beard getting them gifts, which of course parents keep. Haven’t we all done that!

A twinkle and a smile on our kids face make us happy. What is God for our kids? They see us praying and they follow the same. We tell them that He will always be there for you and they believe us. Many kids remember God before and after exams or any other work.

It’s their innocence. In addition, even if they do not get the desired result, as parents we guide them by asking them to work hard next time.

The advertisement in question shows a child not more than 4 or 5 years, an age where they need a parent’s help for homework. We always teach our kids that God punishes those who do bad and evil things. Not doing homework is not a punishable act by God.

Let us deliver good messages to our young and smart generation. or would you be amused by the defence published by Business Line newspaper: “The look of awe on the face of the little one makes the film. And the innovative way of conveying the message about the new feature-laden Polo works rather well.”

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Re-posted from g caffè 

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