Category Archives: Marketing

Harris Jayaraj for Dummies


Myself . By T.V. Antony Raj


Harris Jayaraj, an Indian film composer from Chennai, Tamil Nadu has written numerous scores and soundtracks for Tamil, Telugu and Hindi films.

His father, S. M. Jayakumar, a noted film guitarist was an assistant to Shyam, the Malayalam music director and later became a film composer.

Harris began his formal training in carnatic music when he was six. As per his father wish he learned classical guitar. At the 4th grade exam conducted by the Trinity
College of Music, London, Harris scored the highest mark in Asia. In 1987, at the tender age of twelve Harris began his music career as a guitarist.

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First night, First dreams, They are coming

Note: The English translation was done by an anonymous person.


Mudhal iravu, mudhal kanavu, varugiradhu
(First night, first dreams, coming)

Muzhu nilavu, oru milagu, erigiradhu
(full moon, one black pepper, burning)

Pagal nilavu, digil kanavu, varugiradhu
(day moon, nightmare, coming)

Vazhi sevuru, mazhai kuluru, adikiradhu
(a wall on the way, cold rain, beating)


Thirakkaadha vaanam ondru, pirikkaamal paathen indru
(non opening sky, without opening, I saw today)

Thiriyaadha paalai kondu wowuwowuyeah
(non spoiled milk, wowuwowuyeah)

Sirikkaadha pennai kandu, markkaadha nenjam ondru
(seeing non smiling girl, one non-forgetting heart)

Arikkaadha mudhugai kandu, wowuwowuyeah
(seeing non-scratchy back, wowuwowuyeah)




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FAST, NOT FEAST: Today’s aam aadmi inspired by R K Laksman’s common man


As food prices spiral and politicians serve up empty promises, the common man is finding ingenious ways to make do

Shreya Roy Chowdhury | TNN

If you believe the government, the dizzying rate of India’s GDP puts us in a select group of emerging economies. But if you look at the food on the aam admi’s table, it tells a different growth story — inflation.

With this figure rising every week, people are cutting down on expenses — eating less and eating less healthy food. The poor are buying overripe vegetables and shifting from idlis to the cheaper rice gruel. The middle-class is cutting down on vegetables and milk. Restaurants are reducing portions and diluting curries.

Rising prices are affecting us all — they are gnawing into household budgets and restaurant profits alike and people are using every trick in the book to manage this rise.

Sanjay Munjal of Ginger Moon restaurant in Delhi’s Khan Market says he has tightened controls, with “an audit every three days to assess our purchase, sales and consumption to prevent waste. Earlier we stocked up for two-three days, now we take daily stock”. This has helped, bringing Munjal’s costs down by 5-10%. “The inflation has affected our margins but we’ve decided to absorb it for now. But if the prices rise any further — say another 5-10% — we’ll have to increase rates,” says Munjal.

Sooner or later, that’s what may happen.

“Although we have contracted yearly prices, pressure is coming from vendors to revise rates,” says Monish Gujral of Moti Mahal Delux in Delhi. Restaurants like his have increased “menu forecasting”, which means determining attendance, portions and items that’ll be ordered. They are also increasingly half-cooking dishes in order to prevent waste.

But some restaurants have been forced to raise prices straight off.

Santhosh Shetty, who runs Vaibhav Hotel in Andheri, Mumbai, admits they charge extra for dal with the regular thali. “I started doing this when I realized dal alone takes 25% of the cost,” he says.

Munjal’s Ginger Moon, Gujral’s Moti Mahal and Shetty’s Vaibhav are not the only ones. Food price inflation has put eateries across the country under tremendous pressure. And it is changing the way people eat out.

Deepak Sharma, former secretary-general, Federation of Hotel & Restaurant Associations of India, says “Restaurants have taken items off, offering limited, cost-effective menus; a few have even reduced their portions. Some have also revised their menus.” He adds, “The cost of running restaurants has gone up but sales have decreased by 15-20%.”

Meanwhile, restaurants in Delhi have had to factor in something else as well. “Mid-level ones need to upgrade for the Commonwealth Games — that’s another investment,” says Sharma, “If they increase prices now, sales will decrease further.”

Some have already made their decision. The single-chicken, single-egg roll kathi kabab at Nizam Kathi Kabab in Delhi is Rs 100 for just a few more days. Soon, it will cost Rs 110. Nizam’s mutton korma, which was priced at Rs 170, will go up to Rs 200.

“We were functioning almost on a no-profit-no-loss basis. We will raise the prices by about 10% in the next 15 days,” says Ved Prakash of Nizam.

No one is sure whether that will help. Mumbai restaurants that have already raised prices — by about 15% in the last few months — say they’re still struggling.

“Our profit margins have come down by almost 40%,” says Chandrahas Shetty, president of the Federation of Hotel Owners Association of Maharashtra.

“Food inflation is hitting the restaurants hard,” says Sharma. “Tomatoes, onions and potatoes are important ingredients for restaurants. Increase in their prices affects eateries,” he says. “Salads were also important for the restaurant industry as there were large profit margins on them. But now that has decreased.”

Raising prices is particularly difficult for outlets like heavily subsidized college canteens. “We need to write to the committee to hike our prices,” says Gaganjeet Singh of the Hindu College canteen in Delhi University.

It’s worse for Dharmendra Kumar who sells chhole-bhature in Mayur Vihar. He charges Rs 10 for two bhaturas. He’s in no position to raise his prices because his customers anyway think he should be providing three bhaturas instead of two.

“Price of cooking gas has increased and I need six-seven cylinders in a month. I’d keep Rs 150-200 as pocket money, now I make do with Rs 50 a month,” he says.

Street vendors in Mumbai have seen their narrow profit margins falling.

Murugan S, who runs a food stall near Borivali station, says, “We’ve been diluting the sambhar with water and replacing it with coconut chutney every alternate day.” It is an unpopular move because his clients demand free sambhar.

Eating out may be getting difficult for the aam admi. But so is eating in. For most middle-class and working-class families, inflation simply means less of everything.

“In the homes I work, they use one tomato where they previously used two; cook 250 gms of paneer instead of a half-kilo,” says Radha Dalal, 37, who cooks in nine homes in South Delhi. She has cut back herself by no longer buying milk.

It is a curse to be dirt poor in the time of inflation. Saraswathi, 60, says she hasn’t had three square meals a single day in six months. She sells coconuts outside Chennai’s Kapaleeswarar temple and earns Rs 1,500 a month. Rising prices has caused her to forego meals to feed the men and children while she and her daughter-in-law eat rice gruel to get by. “We have kanji (gruel) in the morning. Earlier, we used to have idlis or dosas. For lunch, I use less dal for sambhar and no vegetables. Because a cylinder costs Rs 315, I cook once a day,” she says.

As food bills spiral out of control, the poor are falling into the debt trap. Valli, 40, a domestic help in Chennai earns Rs 3,000 a month and owes Rs 3 lakh to the local moneylender. Now, she buys rice from fair price shops and vegetables from vendors selling supermarket rejects. “I buy four tomatoes for Rs 10. One is usually spoilt but it is a good bargain,” says Valli. It is better than going back to the moneylender.

(With reports from Kim Arora in Delhi, Viju B in Mumbai and Revathi Ramanan in Chennai)

Eating out is expensive, but eating at home is equally expensive as prices of gas, rice, pulses and cooking oil have risen sharply
Vinee Saluja | MNC EXECUTIVE
Till last year, I used to spend Rs 5,000 on groceries every month. Now it’s Rs 15,000. We have cut down on children’s outings and entertainment
Reema Kaushik | HOUSEWIFE
The hike in fuel prices has dented my travel budget. Now my mantra is to cut down on luxuries and just take care of basic necessities
My pocket money doesn’t last the whole month. I have stopped my trips to the fast food corner. I have also reduced my cellphone calls
Aakanksha Bhutani | STUDENT

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Bill Gates and 47,500 Cases of Paralysis

Monsanto used Bollywood actors and succeeded in selling India’s farmers Bt cotton seeds. Profits for Monsanto rose. When yields were less than promised, farmers incurred massive debt, leading many to suicide, in what is considered “the worst-ever recorded wave of suicides of this kind in human history.” To date, the number of suicides has surpassed 250,000.

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By Joe Samuel
Food Freedom News

In India, Monsanto hired Bollywood actors to promote genetically engineered cotton seed to illiterate farmers. Nana Petakar became a brand ambassador for Monsanto. The advertising has been called “aggressive, unscrupulous and false.”

Bill Gates, heavily invested in Monsanto’s GMOs as well as in vaccines, hired the most beloved of Indian actors, Amitabh Bachchan, to promote the oral polio vaccine.

Here is one example of the ads Bachchan created. Here is Bachchan and use of Bollywood itself to promote the vaccines, and here is another ad, in which Bachchan employes his acting skills.

The Bill and Melinda Gates Foundation says:

“Worldwide efforts in the last two decades have reduced the number of polio cases by 99 percent. Until we reach eradication, however, we are working with governments and all partners in the polio effort to ensure no child is at risk of either contracting…

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Marketing Terms


Myself By T.V. Antony Raj

Well if you are novice to marketing then let us look at these usual and useful scenarios at a party and understand the terms used in this field :

Direct Marketing

Party - Direct Marketing (152x224)

You walk up to a lady and say “How about having a nightcap with me?”


Party - Telemarketing (224x149)

You walk up to a lady and get her telephone number. The next day you telephone her and say “How about having dinner tonight with me?”


Party - Advertising (149x224)

Ask one of your friends to walk up to a girl and ask him to point at you and say “Hi, you see that gentleman over there. He is very rich. How about having a ride tonight with him?”

Public Relations

Party - Public Relations (224x173)

On seeing this lady you adjust your tie and walk up to her, pour her a drink, pick up her purse when she drops it, offer her a ride and  then say “How about having a nightcap with me?”

Brand Recognition

Party - Brand Recognition (197x224)

A lady walks up to you and says “I know that you are very rich! Will you marry me?”

Customer Feedback

Party - Customer Feedback (224x148)

You walk up to a lady and say “You are so lovely. How about having a nightcap with me?” She slaps you on your face.

Demand and Supply

Party - Demand and Supply (224x128)

You walk up to a lady and say “Hi, how about having a nightcap with me?” She taps the shoulder of the person standing next to her and introduces him as her husband.

Market Competition

Party - Market Competition - 2 (207x224)

You walk up to a girl and before you could utter a word, another person budges in and says “Hi, how about having a nightcap with me?”

New Market Restriction

Party - New Market Restriction (224x149)

You walk up to a girl offer her a drink and before you could say “Hi, … ” your wife stares at you and the girl.

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