Mr Brian G. Dyson joined The Coca-Cola Company in Venezuela in 1959. He served the Company for 35 years up to his retirement in 1984. He worked for many years in South America, the Caribbean islands and Mexico; and held various executive-level positions in the Company.
In 1978, Coca-Cola USA, the Company’s US soft drink division appointed him as their President.
In 1983, Mr Dyson, named President of Coca-Cola North America, took on the responsibility for Coca-Cola Company’s entire North American business; and in 1986, the mantle of president and Chief Executive Officer of Coca-Cola Enterprises fell on him.
Though he retired from the Coca-Cola Company in 1994, he remained active as a consultant to the Company.
On September 6, 1996, Mr Dyson gave the following succinct speech at the Georgia Tech 172nd Commencement Address.
“Imagine life as a game in which you are juggling some five balls in the air. You name them – Work, Family, Health, Friends and Spirit and you’re keeping all of these in the air.
You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls – Family, Health, Friends and Spirit – are made of glass. If you drop one of these; they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for it.
Work efficiently during office hours and leave on time. Give the required time to your family, friends and have proper rest. Value has a value only if its value is valued.”
In August 2001, Mr Dyson came out of retirement. He accepted the position of Vice Chairman and Chief Operating Officer of The Coca-Cola Company.
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