Impressions

Impressions

Search
Skip to content
  • Home
  • Vivo IPL 2016 Matches
  • Vivo IPL 2016 Scorecards
  • Sitemap
  • Fair Use Notice
  • About

Daily Archives: July 2, 2012

Business, Family, Food for Thought, Humanitarianism, Post A Day 2012, This is Life, Travel, United States

The Golden Rule of J. C. Penney

July 2, 2012 tvaraj 1 Comment

.
Myself . By T.V. Antony Raj

.

JC Penney
JCPenney store in the Columbia Mall, Columbia, MD. (Photo: T.V. Antony Raj)

If you are living in America or visited US, I am sure you would have shopped at JCPenney at some time or other. J. C. Penney Company, Inc., commonly known as JCPenney is a chain of American mid-range department stores based in Plano, Texas.

James Cash Penney circa 1902 Penney age 27.

On April 14, 1902, when he was 27 years old,  James Cash Penney  began his career in retail management when he opened his first store in Kemmerer, Wyoming, in partnership with Guy Johnson and Thomas Callahan. He named it “The Golden Rule.”  In fact, when Penney opened his first several stores they were called that. Two more stores were created with his participation.

In 1907, when Johnson and Callahan dissolved their partnership, Penney purchased full interest in all three locations.

By following rigid economies and selling for cash, Penney made substantial profits and eventually established a chain of such stores.

By 1912, Penney had 34 Golden Rule stores in the Rocky Mountain States.

In 1913, by consolidating all the stores the company got incorporated under the new name, J. C. Penney Company, with William Henry McManus as a co-founder.

From 1915 to 1917 the company grew from 83 stores to 175.

In 1924, the company opened its 500th store in Hamilton, Missouri, James Cash Penney’s hometown.

In 1928, when the 1,000th store opened, gross business had reached $190,000,000.

J.C. Penney Co. poster of 1932. This poster must have been printed in 1932 since the Pierce County was born on December 22, 1852. There seems to be a glaring spelling mistake in the name of the company.

The chain expanded rapidly as stores mangerswere allowed to open new stores, keeping one quarter of the profits, as soon as they were successful. This simple concept led the store massive expansion and making it the second-biggest retailer in the country by 1970.

Past logos of JCPenney

JCPenney Logo – 1963-1971

JCPenney logo – 1970s-1980s retired in 2011

JCPenney logo that was used in 2011

JCPenney logo – 2012

The Golden Rule or ethic of reciprocity is a maxim, an ethical code, or morality taught by all religions of the world that can essentially be told in the words of Jesus:

“Do to others as you would have them do to you.” (Luke 6:31)

Mr. Penney actually lived by this Golden Rule. He disliked the word “employee.” So, he called those who worked for him, “Associates”. He treated them just as well as he would like to be treated, too – with love, respect, kindness, understanding and encouragement. And it was the main reason his general store of 1902 grew into a multi-billion dollar business.

Related articles
  • J. C. Penney (en.wikipedia.org)
  • Sermon on the Mount – The Golden Rule (tvaraj2inspirations.wordpress.com)

Add this anywhere

 

Share this:

  • Facebook
  • Twitter
  • WhatsApp
  • Reddit
  • LinkedIn
  • Tumblr
  • Pinterest
  • Pocket
  • Skype
  • Telegram
  • Print
  • Email

Like this:

Like Loading...
BusinessDepartment storeFood for ThoughtGolden RuleGuy Johnsonj c penney companyJ.C. PenneyJames Cash PenneyJCPenneyJesuslogologospostadayrocky mountain statesSermon on the MountThis is lifeTraveltvarajUnited StatesWilliam Henry McManus

Recent posts

  • The Pandemic President of Havelocks! February 17, 2021
  • The Secret of His energy! January 25, 2021
  • Its performance that Counts! January 24, 2021
  • Donald J. Trump, the “Walking Eagle” November 18, 2020
  • Sons of Donald Trump Love to Hunt November 15, 2020
  • What Do You Call a Group of Crows? November 12, 2020
  • How Do You Call a Group of Fish? November 10, 2020
  • You Too Can Predict the Weather! November 3, 2020
  • Oh, It’s A Matter of Hearing October 28, 2020
  • Are You a Millennial? October 25, 2020

Top Posts & Pages

  • "Love me or hate me, both are in my favour, ..." Did William Shakespeare Really Say That?
  • "I Cried Because I Had No Shoes..."
  • Leonardo da Vinci: Part 6 - Did He Believe in God?
  • Last three wishes of Alexander the Great
  • Actress Bhuvaneswari, the Beautiful Voluptuous Siren Caught in Prostitution
  • What Does LOL, LMAO, ROFL, BRB, AFK, TY, THX, etc., Mean?
  • How Do You Respond to Someone’s Good News?
  • Are The Tallit and Tzitzit of the Jews Equivalent to Prayer Beads Used in Other Religions?
  • 50 Adjectives of Beautiful: The Story of Lizzie Velasquez
  • A Franciscan Benediction: May God Bless You with Discomfort ...

Top Rated

July 2012
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Jun   Aug »

of what comes to my mind.

Blog Stats

  • 2,765,910 views since March 2012
Follow Impressions on WordPress.com

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 795 other followers

Archives

Visitors online

IndiBlogger - The Largest Indian Blogger Community

Join my RSS feed

  • RSS - Posts
  • RSS - Comments
Do visit my other blog:
Inspirations from the Gospels

Follow me on Facebook

Follow Me on Pinterest
I am a Credible Hulk

Categories

Disclaimer: All comments are moderated. Comments do not necessarily reflect the views of "Impressions." We reserve the right not to post any comment deemed defamatory, inappropriate, or spam. We reserve the right to edit or delete comments. Anonymous comments are moderated. Once published, comments are visible to search engines and will remain in their archives. If you do not want your identity connected to comments on this site, please refrain from commenting or use a handle or alias instead of your real name.
Create a free website or blog at WordPress.com.
Cancel

 
Loading Comments...
Comment
    ×
    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.
    %d bloggers like this: