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 . By T.V. Antony Raj
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Well if you are novice to marketing then let us look at these usual and useful scenarios at a party and understand the terms used in this field :

Direct Marketing

You walk up to a lady and say “How about having a nightcap with me?”

Telemarketing

You walk up to a lady and get her telephone number. The next day you telephone her and say “How about having dinner tonight with me?”

Advertising

Ask one of your friends to walk up to a girl and ask him to point at you and say “Hi, you see that gentleman over there. He is very rich. How about having a ride tonight with him?”

Public Relations

On seeing this lady you adjust your tie and walk up to her, pour her a drink, pick up her purse when she drops it, offer her a ride and  then say “How about having a nightcap with me?”

Brand Recognition

A lady walks up to you and says “I know that you are very rich! Will you marry me?”

Customer Feedback

You walk up to a lady and say “You are so lovely. How about having a nightcap with me?” She slaps you on your face.

Demand and Supply

You walk up to a lady and say “Hi, how about having a nightcap with me?” She taps the shoulder of the person standing next to her and introduces him as her husband.

Market Competition

You walk up to a girl and before you could utter a word, another person budges in and says “Hi, how about having a nightcap with me?”

New Market Restriction

You walk up to a girl offer her a drink and before you could say “Hi, … ” your wife stares at you and the girl.