The song “Why this kolaveri kolaveri kolaveri di?” was featured in the Tamil film titled “3″ (Tamil: “moonu“), that was released on March 30, 2012. Young music director Anirudh Ravichander composed the music in just 10 minutes and young actor Dhanush who sang this song wrote the lyrics, in about 20 minutes by fiddling and twiddling with Tanglish words.
This song with Tanglish lyrics became an internet phenomenon. Within a week after the official release of the video, it had more than 3.5 million views on YouTube, and more than 1 million shares on Facebook. Up to November 30, 2011 it had more than 10.5 million views on YouTube. By the end of 2011, the number of YouTube views crossed 30 million.
The song with unique yet nonsensical lyrics and captivating music has spawned hundreds of imitations and political parodies in India.
Here is the original video uploaded by sonymusicindiaSME on November 16, 2011 – an exclusive video shot during the recording of the song with the music composer Anirudh Ravichander, actors Dhanush, Shruti Hassan, director of the movie Aishwarya and sound engineer Sivakumar.
Here, I have embedded two videos that impressed me. They are humorous political parodies of current political situation in India.
Why this Kolaveri Di (Malayalam Political Version) – Why this Kodiyeri Di
This song ‘Why This Kodiyeri Kodiyeri Di.’ is a political version sung in Malayalam created by a team called Nadakame Ulakam.
The lyrics for this political parody was written by uploader TheHariharaniyer on Dec 14, 2011 and has 458,307 YouTube views to date.
This imitation of “Why this kolaveri kolaveri kolaveri di?” features Indian Prime Minister Manmohan Singh and Ms. Sonia Gandhi, Chairperson, United Progressive Alliance and President, Indian National Congress.
- Why this kolaveri kolaveri kolaveri di? (tvaraj.wordpress.com)
- A Boost Anthem for Sachin by ‘Kolaveri’ Dhanush. (tvaraj.wordpress.com)